References – Social Media Blog Trend

Cambie, S. (2009). International Communications Strategy: Developments in Cross-Cultural Communications, PR and Social Media. London and Philadelphia: Kogan Page.
Cass, J. (2007). Strategies and Tools for Corporate Blogging. Amsterdam: Elsevier.
Cook, N. (2008). Enterprise 2.0: How Social Software Will Change the Future of Work. Hampshire England: Gower.
Duhe, S. C. (2007). New Media and the Public Relations. New York: Peter Lang Publishing.
Fine, A. H. (2006). Momentum: Igniting Social Change in the Connected Age. San Francisco: John Wiley & Sons, Inc.
Flynn, N. (2006). Blog Rules. New York: Amacom.
Gillin, P. (2009). Secrets of Social Media Marketing. 2009: Quill Driver Books.
Holtz, S. (2009). Tactical Transparency: How Leaders can Leverage Social Media to Maximize Value and Build Their Brand. San Francisco: John Wiley & Sons, Inc.
Lena Claxton and Alison Woo. (2008). How to Say It: Marketing with New Media: A Guide to Promoting Your Small Business Using Websites, E-zines, Blogs, and Podcasts. New York: Prentice Hall Press.
Newson, A. (2009). Blogging and Other Social Media: Exploiting the Technology and Protecting the enterprise. Surrey England: Gower.
Phillips, D. (2009). Online Public Relations: A Practical Guide to Developing an Online Strategy in the World of Social Media. London : Kogan Page.
Ryan, D. (2009). Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation. London and Philadelphia: Kogan Page.
Safko, L. (2009). The Social Media Bible: Tactics, Tools, and Strategies for Business Success. New Jersey: John Wiley & Sons, Inc.
Scott, D. M. (2007). The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing, & Online Media to Reach Buyers directly. Hoboken, New Jersey: John Wiley & Sons, Inc.
Weil, D. (2006). The Corporate Blogging Book. New York: The Penguin Group.

  1. Debbie Weil says:

    Hi Kathy, thanks for including my book in your reference list. Here’s a link to a page with more info and how to order:

    Happy holidays,


    • kathynygaard says:

      You’re welcome. Your book was very helpful in my studies. Since starting my social media class, I’ve discovered a love for blogging. It’s an easy way to practice my writing for journalism. Thanks for the link. I appreciate the comment.

      Happy holidays,


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