Social Media Blog Trend

Posted: November 25, 2009 in Uncategorized
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“Give a person a fish and you feed them for a day; teach that person to use the Internet and they won’t bother you for weeks” – Author Unknown (Moneysmith, 2009).

Blogs are great social media. Online blogging promotes effective two-way conversations, so companies and organizations can connect with clients and customers.   Their audience, in turn, responds with comments that many times can make or break a company.  Blogging can build a great reputation, or destroy it.  Blogs are a powerful relational vehicle.  Many books are written for guidance and instruction on keeping and maintaining an effective blog.  If it works to the company or organization’s advantage, then the audience will most likely promote your company or organization and its product or service.  Social media takes center stage in creating communications unheard of before the digital age of computers. Information can be quickly accessed online through the Internet.

Social media tends to level differences in race, gender, and social status.  In the book, Momentum: igniting social change in the connected age, the author explains the leveling effect of social media, that social media “has upended traditional definitions of power and control.  For women, people of color, and young people, the connected age has astounding implications for their access to and power in areas with previously formidable barriers.  These barriers are gone, but the trends toward more access, opportunities, and power for people historically on the outside looking in will continue”  (Fine, 2006).

Historically, in the 1800s, slavery and race issues, women’s rights issues, and Civil War issues prevented accurate and unbiased news.   Government restrictions stifled a reporter’s freedom to write regarding the above issues.

In 1832, Virginia legislators reacted to the Nat Turner rebellion and to abolitionist publications by enacting a law that punished those who wrote books or pamphlets, ‘advising persons of colour within this state to make insurrection.’  The law provided for punishment of thirty-nine lashes for the first offense and death without benefit of clergy for the second offense (Folkerts, 1989).

Even in the 20th century, barriers existed between race, gender, and social status.  Civil rights protests caused division in the country.  Martin Luther King was assassinated for his stand for racial equality.  Women fought hard for jobs that were typically for men only.  Then they had to fight for equal pay.   The fight for freedom has been costly.

Is it any wonder why blogs are so popular after so many years of conflict over communication?  Power and control are given to the people.  Not just certain people, but anyone who wants it.

Reasons for blog popularity: A blog is easy to create and easy to maintain.  All you need is a connection to the Internet; libraries provide this service for free.  There exist several Web sites that provide free blog space.  And, for the most part, no one controls what you say in your blog, so the posting of commentary is immediate and uncensored.  You have a completely free and easy way to express your freedom of speech.  You have the means to supplant media controls on what is published.  You can potentially influence elections, reverse a corporation’s swing on the stock exchange, and uncover the lies of politicians, chief executive officers (CEOs), and presidents.  You can erode institutional power (Duhe, 2007).

  
Technology changes the face of business.  Some facts about social media: Follow this link to see Did You Know 4.0 on YouTube.  Social media is big business today.  On the video it reads, “What fits in your pocket now, will fit in a blood cell in 25 years.”  Incredibly amazing achievements will be available in future technology. 

Think of the impact of social media and the last presidential election.  The video claimed President Obama raised $55 million for his election using social media for his campaign.

Carolyn Grisko explains how journalism changes with social media in the video Social Media The Big ShiftSome of the highlights of what she said, “Newspapers are disappearing.  Television broadcast news is rapidly changing too.  Journalists need an integrated plan to be effective to an audience.  People want two-way conversation”  (Girsko, 2009).

Advertising online is interactive.  Social media, including blogs, contain advertising.   It is still big business.  The ads entertain as they inform, as in this ad for Macintosh computers.  The desired message is clear in this video ad.  PC’s have more problems than the Mac.   Online advertising creates a more lively way of getting a message across.

Through all the technology changes past, present, and future, people learn there is no need to fear change.  Change brings new discoveries.  It keeps thoughts and ideas fresh.  The best part of social media is the ability people have to communicate without old barriers of the past.  

News and information spreads at an incredible speed today and at a greater distance.   Businesses will need to learn social media or be left behind.  Even now, new technology is being developed and the old is being replaced with the new.   Gina Trapani wrote,  “When I look out on the blogosphere, I don’t see lots of inconsequential blogs. I see lots of possibility” (Trapani, 2009). The future appears to be bright with many possibilites.

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Comments
  1. nurig says:

    Hi Kathy,

    Great post! I’m with Carolyn Grisko & Associates and we’re happy our video could be used as part of your discussion. Another trend to look into is the use of Twitter by journalists and PR professionals to develop news stories. Just another example of how new social media tools are changing the way we communicate with each other and how these changes affect the news media. This post expands on this idea: http://mashable.com/2009/11/11/twitter-media-landscape/

    • kathynygaard says:

      How did you find my blog? Thanks for your comment. I’m in a social media class and learning about Twitter, Facebook, Ning, and other social networking sites. Mashable.com is required reading for the class. It’s a great site.

  2. nurig says:

    You’re welcome! A Google alert notified me of this posting and we appreciate your mention of our company so I wanted to comment. Mashable is an excellent resource. You should check out the resource tab on our Facebook page for additional social media/communication sites that may be helpful: http://www.facebook.com/carolyngrisko

  3. kathynygaard says:

    I became a fan of yours and posted your information on Facebook. Someone commented on it and said she looked into your company before and said it seems like a good place to work for. From what I see on the Web site, I agree. I like the Web site.

  4. nurig says:

    Thanks for becoming a fan and sharing our info!

  5. kathynygaard says:

    You’re welcome.

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